The Natural Marketing Institute (NMI) has published its list of what it considers to be the nine top trends affecting marketing, with the consumer’s increased desire for control being the overriding theme throughout all of the highlighted trends.
 
According to NMI, consumers today want more control in all aspects of life, whether it’s their health, their lifestyle, their finances or other critical areas, while at the same time they want new and innovative products and more information.  And they are also demonstrating increasingly fragmented, and possibly less predictable, behavior.

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