Keep Your Eye On The Ball
Thriving beyond the current recession means knowing where you want your company to go when the recovery begins. In fact, throughout history those companies that used down markets to refocus and take advantage of opportunities that are always present have outperformed those who focus entirely on the short-term.
Start by understanding how your company and your products fit into a changed world. Understand the position of your company and products and the realities of the categories that they are competing in. Revisit your core strategies and positioning in the changing market, but don’t let the recession cause you to doubt or pull back on a major initiative you believe is still spot-on. Look at Apple. It opened its first retail stores in the recession of 2001. That same year it introduced the iPod, which transformed the music industry.